Atom

Brand book, key visual, exhibition stand design, SMM design. Created in collaboration with the Designworkout team. In the role of art director, I developed the visual concept in collaboration with a graphic designer and creative director, briefed contractors on producing visuals in TouchDesigner, presented the concept to the Atom team, created layouts, wrote a comprehensive guidebook, and led internal workshops for Atom’s team.

/ Client

Atom

/ Place

Russia

/ Year

2025

/ Role

Art director

/ Scope

Art-direction, Brand Guide, Graphic Design, SMM

/ Tags

Art directionGuidelinesKey visualSMM

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/ Notes

Adhering to the concept of the machine as a gadget with high intuitive properties, we collaborated with a kinetic designer to create a series of unique graphics that formed the foundation of the key visual.
While working on the project, we not only conceived and designed the graphics but also actively engaged with the client’s in-house team, explaining how to utilize the visual system we developed.

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/ Note · Some of the workflows or interfaces for this project can be under NDA.