Wildberries

Development of a visual system for guides. Creation of a typographic system and grid. Configuration of styles and components. Generation of visual concepts. Design of printed materials for pickup locations.

/ Client

Wildberries

/ Place

World

/ Year

2024

/ Role

Art director

/ Scope

Graphic Design. Communication design. Guides and interface.

/ Tags

Art directionGuidelinesTypography

[ Fig. 1 ] / Cover

[ Fig. 2 ]

[ Fig. 3 ]

[ Fig. 4 ]

[ Fig. 5 ]

[ Fig. 6 ]

/ Notes

Conducted an extensive visual analysis of competitors. Developed an understanding of the necessary renders and illustrations. Worked on the structure of the guideline for opening new pickup points. Developed a design system for guides.

[ Fig. 7 ]

[ Fig. 8 ]

[ Fig. 9 ]

[ Fig. 10 ]

[ Fig. 11 ]

/ Note · Some of the workflows or interfaces for this project can be under NDA.